Narov Influence Index

What it is:
A standardized, proprietary suggestibility / influence-receptivity score.

What it measures (high-level):

• Responsiveness to authority

• Social conformity sensitivity

• Repetition susceptibility

• Emotional vs rational persuasion bias

• Framing sensitivity

Output:

• Single composite score (0–100)

• Subscores by influence dimension

Customers:

• Marketing agencies

• Brands

• Research firms

• Political consultancies (depending on jurisdiction)

Why it matters:
This becomes your currency. Everything else builds on it.

What you get:

The Narov Influence Index provides access to an aggregated, anonymized dataset that quantifies how different audiences respond to influence across validated psychological dimensions.

By purchasing the Narov Influence Index, clients gain:

• Population-level influence benchmarks showing how receptivity varies across segments, contexts, and environments

• Standardized influence scores derived from evidence-based psychological measurement methods

• Comparative insights that reveal which influence dynamics are more or less effective for specific audience groups

• A continuously updated index reflecting real-world behavioral response patterns collected online

The Index is designed to support strategic decision-making, enabling organizations to improve communication efficiency, reduce wasted spend, and align messaging with how audiences actually process influence — without relying on assumptions or demographics alone.

All data is ethically collected, anonymized, and reported at the cohort level, ensuring compliance with privacy, research, and regulatory standards.