Interactive Research Lab
This page presents a selection of interactive demonstrations designed to illustrate the foundational concepts behind Narov’s research.
These experiences reflect simplified versions of the types of psychological mechanisms we study, translated into short, accessible formats. They are intended to help you understand how influence, clarity, and cognitive processing can be observed and measured.
The interactive tests shown here are not the full methodologies used in Narov’s research or commercial products. Our operational models rely on proprietary frameworks, validated measurement protocols, and controlled analytical processes that go beyond what can be demonstrated in brief public experiences.
These demonstrations exist to provide transparency and insight into the basic principles underlying our work—not to deliver assessments, diagnoses, or definitive measurements.
These demonstrations are for educational purposes only and do not represent full psychological assessments or Narov’s proprietary measurement systems.
The One-Minute Influence Audit
Identify where your communication creates resistance, hesitation, or confusion
Please provide your feedback to complete the audit.
Your Influence Friction Points
How Do You Interpret Messages?
A 90-second interactive experience
Which feels more convincing?
Which feels clearer?
Which would you trust?
Which message resonates with you?
Which statement appeals to you most?
Your Influence Profile
Pattern Strength
You respond most strongly to
This is not a psychological diagnosis.
This short experience shows that people can react differently to the same message depending on how it is presented.
Some people respond more to clear structure, others to authority, social context, or tone. There is no right or wrong response—only different ways of processing information.
The purpose of this test is to demonstrate that influence is not universal. It varies from person to person, and those differences can be observed and measured at scale.
Narov Suggestibility Scale
Interactive psychological assessment
This test measures two types of suggestibility: Yield (accepting misleading information) and Shift (changing answers under pressure). You'll read a story, answer questions twice, and receive scores for both dimensions plus a total suggestibility score.
Anna woke up on a typical Tuesday morning and decided to take a walk before starting her day. She left her apartment and headed toward the nearby park. As she walked down the street, she noticed an elderly man sitting on a bench reading a newspaper. Anna continued walking, passing by a small coffee shop that had just opened for the day. The aroma of freshly brewed coffee filled the air. She walked for about fifteen minutes, observing the neighborhood coming to life. When she reached the park, she walked through the main pathway, taking in the fresh morning air. After spending some time walking through the park, she decided it was time to head back home and start her work for the day.
Your Results
0
Detailed Analysis
Yield Score (GSS1)
0
Shift Score (GSS2)
0
Total Suggestibility
0
In marketing, suggestibility measures help identifyhow different audiences respond to various forms of messaging, such as clarity, authority, social cues, or emotional framing.
Understanding these patterns allows marketers toimprove relevance, reduce wasted spend, and communicate more clearly, rather than relying on broad assumptions or trial-and-error.
Narov
User experience improves when psychological understanding is combined with measurable data, turning human behavior into clear, actionable insight.
Narov Influence Map™
An interactive visual tool that shows how changes in psychological conditions directly alter customer behavior and business outcomes.
When psychology shifts, results shift with it.
Adjust Conditions
Move the sliders to see how psychological changes affect outcomes
Clarity
Ambiguity
Low Load
High Load
Neutral
Authority
Individual
Social
Live Impact
Engagement
50%
Decision Flow
50%
Drop-off Risk
50%
Alignment
50%
Influence is not fixed
Small changes in how information is presented can create large shifts in behavior
Psychology affects outcomes
Understanding psychological patterns reveals why customers make the choices they do
These effects are measurable
Narov tracks psychological influence at scale, turning insights into actionable data
Clarity vs Pressure Demo
A 60-second test showing how clarity outperforms pressure
You'll read two messages and answer which one feels easier to decide on and which you trust more. Takes 60 seconds.
Which message feels easier to decide on?
Which message do you trust more?
Your Result
What This Demonstrates
Cognitive Load Mapping: Your brain processes structured information faster. Message B reduced mental effort by organizing the same content clearly.
Influence Friction Audit
Message A created friction through urgency stacking and dense formatting. This triggers resistance, not action.
Why Persuasion Fails Silently
When cognitive load exceeds capacity, people disengage without realizing why. They don't reject your offer—they simply can't process it.
Understanding your customers’ psychology through quantified data becomes your competitive currency.