Suggestibility Index
The Narov Suggestibility Index measures how receptive existing and potential customers are to marketing-driven purchasing decisions. These insights are delivered in a structured database, giving you a clear, actionable view of customer behavior and influence patterns.
A standardized, proprietary suggestibility / influence-receptivity score.
What it measures:
- Responsiveness to authority
- Social conformity sensitivity
- Repetition susceptibility
- Emotional vs rational persuasion bias
- Framing sensitivity
Output: Single composite score (0–100) with subscores by influence dimension
Customers:
- Marketing agencies
- Brands
- Research firms
- Political consultancies (depending on jurisdiction)
This becomes your currency. Everything else builds on it.
The Index enables organizations to improve communication efficiency, reduce wasted spend, and align messaging with how audiences actually process influence — without relying on assumptions or demographics alone.
By purchasing the Narov Influence Index, clients gain:
- Population-level influence benchmarks showing how receptivity varies across segments, contexts, and environments
- Standardized influence scores derived from evidence-based psychological measurement methods
- Comparative insights that reveal which influence dynamics are more or less effective for specific audience groups
- Continuously updated index reflecting real-world behavioral response patterns collected online
All data is ethically collected, anonymized, and reported at the cohort level, ensuring compliance with privacy, research, and regulatory standards.
Starting at €40,000
The Uses of the Influence Index Solution
The Narov Suggestibility Index translates psychological receptivity into measurable, actionable intelligence. By identifying how susceptible existing and potential customers are to influence in marketing-driven purchase decisions, organizations gain a decisive advantage across strategy, communication, and execution.
1. Precision Targeting & Smarter Acquisition
Instead of treating all leads equally, the Index allows businesses to prioritize prospects based on influence receptivity.
High-receptivity segments can be engaged earlier, with shorter sales cycles and lower acquisition costs, while lower-receptivity segments receive more educational or trust-building approaches. This reduces wasted spend, minimizes friction, and dramatically improves conversion efficiency.
2. Message Optimization & Psychological Alignment
Different customers respond to different forms of influence—authority, social proof, scarcity, logic, or emotional framing.
The Index reveals which psychological triggers are most effective per segment, allowing marketing teams to tailor messaging, tone, structure, and sequencing with precision. Campaigns become aligned with how customers actually decide, not how companies assume they do.
3. Pricing Strategy & Offer Design
Suggestibility directly impacts price sensitivity, perceived value, and decision confidence.
Using Index data, companies can:
- Identify which segments respond better to premium positioning versus rational justification
- Optimize discounting strategies without eroding brand value
- Design offers that match customers' cognitive thresholds for commitment
This leads to higher average order values and stronger perceived fairness, rather than reactive price competition.
